"how POPUP STORE" (Hayato)

To commemorate the release of the new collection "how 005," apparel brand "how" produced by Hayate Wada will hold a limited time POPUP STORE in Tokyo in July 2025 prior to the general sale at "how official store" (WEB store).

This POPUP is a pre-order reception for the new collection "how005."
It will be an opportunity for you to pick up and see the new collection as soon as possible, so please come and see it.
We also plan to sell popular items from the past.

And!
It has been decided that Producer Hayate Wada will visit the shop in order to tell you about the particular item and how to wear it.

During the POPUP STORE, there are "a-i member limited slots" and "free admission slots" that non-a-i members can enter.
Hayate Wada's "shop visit" is limited to "a-i members only," so don't miss this opportunity.


■Outline of how POPUP STORE
Date: Friday, July 11, 2025 - Sunday, July 13
Opening hours: 11:00~19:00
Location: PORTE AOYAMA (105 Soft Town Aoyama, 3-1 - 24 Jingumae, Shibuya-ku, Tokyo)


■Information on numbered tickets
We have set "a-i member limited slots" for each schedule so that you can see the products in a comfortable environment and reduce the congestion. The "a-i member limited slots" of the "numbered admission ticket" will be "complete advance reservation system (by drawing lots)" using the electronic ticket system for each schedule.
In addition, "Free admission slots" are also available for non-a-i members, so please use them.
*1 slot is 25 minutes.
*There is no shop visit of producer Hayate Wada in "Free admission slot". Please understand in advance.

< Admission numbered ticket "a-i member limited number" advance reservation accepted (by drawing lots) >
Reception period: Wednesday, July 2, 2025 20:00~ Saturday, July 5 23:59
Announcement of winners and losers: Monday, July 7, 2025 20:00 (scheduled)
*Only a-i members can apply.
Reception URL: https://t.livepocket.jp/t/dvfcx

★"Da-iCE OFFiCiaL FUN CLUB a-i" Membership is here ★
https://tinyurl.com/4ep7erbe

*Those who join (pay) within the application period and complete the application are eligible for by drawing lots. If you join at the last minute, it may take time to get your membership number, so we recommend you to join with a credit card.

< Announcement of "Free admission slots" >
The following times of each schedule are "free admission slots."
If there are many customers who will be waiting in line on the day, we may distribute "numbered tickets with a specified time" to reduce congestion.

[Time slot for free admission]
・From 17:00 on Friday, July 11, 2025
・From 15:00 on Saturday, July 12, 2025
・From 15:00 on Sunday, July 13, 2025


■Notes
・You can apply for "a-i member limit" at by drawing lots.
・We will send the details to the winners by email at a later date.
・Only one person can enter with a numbered ticket so that you can see the products in a comfortable environment and reduce congestion. However, up to one preschooler or younger child can be accompanied.
・We cannot accept any cancellation or change after winning.
・Only the winning person can participate for any reason. The right to participate cannot be transferred or resold to a third party including your family and friends.
・The numbered admission ticket is valid only on the day and at the applicable time.
・Please make sure to check your reference number and call status and come to the designated meeting place at the scheduled meeting time written in the detailed email.
・Please note that even if you arrive before the scheduled meeting time, you will not be able to wait around the guidance/shop.
・Columns formed independently before the start time of alignment will be invalid.


■Precautions when visiting
・The screen shot of the electronic ticket system screen cannot be used when visiting on the day. You are not allowed to transfer or resell to others.
・When you enter on the day, we will make sure that the numbered ticket is not a screen shot. People who resell or transfer screenshots are not allowed to enter. Also, we will refuse to participate in future events if the cheating is confirmed.
・If you are a caregiver of a person with a handicap, please contact the online store "how official store" (https://how-official.com/pages/contact) in advance. The number of attendants is limited to one person.
・If the store is closed or business hours are changed due to unavoidable circumstances such as natural disasters, the spread of epidemics, or unforeseen accidents, the applicable reservation slots will be invalid.
In that case, we cannot compensate for the expenses related to the visit (transportation, accommodation, etc.) for any reason.
・It is prohibited to exchange products among customers, including in the store and in the neighborhood of the venue, and to have an unspecified number of people stay.
・Re-entry is not allowed, and each person can only pay once per entry.
・Please follow the instructions and precautions of staff and staff on the day. If you do not follow the instructions, we may refuse you entry.


■Other Notes
・In order to ease the congestion and allow you to see the products in a comfortable environment, we may place a purchase restriction on some products.
・Depending on the time you reserved, there is a possibility that the size of the item you want is sold out. Please understand in advance.
・Individual sales and reselling on auction sites are strictly prohibited.
・We do not accept any exchange or return of products due to customer's reasons.
・We will try to make sure that there is no mistake in handing out the purchased items or lack of change, but please make sure to check on the spot after purchase. We cannot respond to your request later. We cannot respond to your request after a while.
・We can only exchange defective items at the venue on the day. Please confirm immediately after purchase. Also, if the item is out of stock, we may issue a refund.


< "how" brand concept >
This apparel brand is produced by Hayate Wada with the concept of "from head to foot". The brand name "I want people who wear clothes to find their own style." reflects Hayate Wada's wish.

▽how official store (official online store)
https://how-official.com/

▽how Instagram (more updates here)
@how_official2022

▽Hayate Wada Official X
https://twitter.com/Da_iCE_HAYATE

▽Hayate Wada Official Instagram
https://www.instagram.com/da_ice_hayate_wada/