“how”, produced by Hayate Wada has launched a new collection “how003”! POPUP STORE will be held!

“how”, produced by Hayate Wada Wada, will launch a new collection “how003” on Friday, March 22, 2024!



To commemorate the launch of “how003”, we will open the [how POPUP STORE] in Sangenjaya, Tokyo for a limited time, prior to the release on the how official store (WEB).

In addition to exhibiting samples and taking pre-orders for the new collection "how003", Hayao Wada will be at the store, and we will also be holding a hand-printing event for restock products!

This is a valuable opportunity for you to actually see the products in your hands.
We look forward to seeing you there.


■[how POPUP STORE] Event information
Venue: Murano Building 1F, 5-16-8 Taishido, Setagaya-ku, Tokyo 154-0004
Period: March 22, 2024 (Friday) to March 24, 2024 (Sunday)
open 12:00 / close 19:00
*Admission tickets will be distributed from 11:30 every day during the event period.

<Hand-printing event>

You can experience silk screen printing once for each eligible item purchased.

Products other than the new collection "how003" are eligible.
Depending on the material, some products may be difficult to print by hand, so our staff will let you know if this is the case.

*You can choose from two designs.
*You can choose your favorite color.


■[how official sotre (WEB)] Release information
“how003” order sales period
March 24th (Sunday) 21:00 - April 3rd (Wednesday) 23:59
*All products for “how003” are made-to-order.
*Please note that you will not be able to purchase the product after the order period ends.

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<CONCEPT>
An apparel brand produced by Hayate Wada with the concept of "from head to toe."
The word "how" in the brand name reflects the desire for the wearer to create their own way of dressing.
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▽how official store
https://how-official.com/

▽how Instagram (@how_official2022)
https://www.instagram.com/how_official2022/

▽ Hayate Wada Twitter
https://twitter.com/Da_iCE_HAYATE

▽ Hayate Wada Instagram
https://www.instagram.com/da_ice_hayate_wada/