<how> 2nd collection "how002" produced by Hayate Hayate Wada will be launched and a pop-up store will open at BEAMS WOMEN Harajuku for a limited time!

In February 2022, Hayate Hayate Wada launched “how” as a producer and launched the 2nd collection “how002”.

For the first A/W, we have items that emphasize silhouettes such as Melton Coat and V-neck Sweat. Including eau de parfum (perfume), mufflers, hangers and other miscellaneous goods are also available.

To commemorate the release of “how002”, we will open a pop-up store for a limited time at “BEAMS WOMEN HARAJUKU” prior to the release at the how official store.

We have also decided to release collaboration products with "Ray BEAMS" and hold a talk event with producer Hayate Wada. This is the brand's first pop-up store at a real store, and it is a valuable opportunity to actually pick it up and see it, so please come and visit us.
* There are conditions for participating in the talk event.

For details on the pop-up store, please see the BEAMS official website.
https://www.beams.co.jp/news/3260/?utm_source=other&utm_medium=avex_t_r&utm_campaign=display&utm_term=ray_cts_221014

■ <how> POP UP STORE holding information
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Holding store: BEAMS WOMEN Harajuku
Jingumae Terrace B1F, 3-25-15 Jingumae, Tokyo 150-0001
Period: Saturday, October 22nd to Sunday, November 6th
*Some products are not available.
②
Holding store: BEAMS official online shop
http://www.beams.co.jp/
Period: November 1st (Tuesday) to November 20th (Sunday)
*Some products are not available.

■how official sotre release information
November 1 (Tue) ~
*Some items are made-to-order.

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＜CONCEPT＞
An apparel brand produced by Hayate Wada on the concept of "from head to toe".
The brand name "how" expresses the desire for the wearer to create their own style of clothing.
be.
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▽how official store
https://how-official.com/
▽how Instagram (@how_official2022)
https://www.instagram.com/how_official2022/
▽ Hayate Hayate Wada Twitter
https://twitter.com/Da_iCE_HAYATE
▽Saya Hayate Wada Instagram
https://www.instagram.com/da_ice_hayate_wada/